How to Increase Word of Mouth for Your Company
Word of mouth!? In the competitive digital environment, a lot of companies are turning towards all sorts of fancy tech-based methodology in order to try and get a leg-up on the competition. However, one of the most effective tactics is word of mouth business and it is something that a lot of people tend to [&he
How to Make Infographics That Actually Get Results
The rise of programs like Adobe InDesign has put the job of creating visuals into the hands of the public. Now it seems like anyone who has watched a couple of YouTube tutorials is able to make infographics for their blog post or website. But just because you are able to do something yourself, doesn’t [&hel
Business Blogging Best Practices for 2020
Blogging is a major part of most businesses nowadays—and for good reason. Companies that blog regularly end up receiving 55 percent more visitors to their sites compared to companies that don’t. That means you are actively hurting your business if you haven’t set up your own blog. However, establish
Understanding Your Marketing Competition When Creating a Branding Strategy
Why does marketing competition matter so much? Research shows that consumers need to see somewhere between five and seven physical impressions before they’ll remember a brand. That fact can motivate a business to invest in a branding strategy. Strategic branding can increase your company revenues by 23 p
How to Write a White Paper: A Step-by-Step Guide
If you’re looking to embrace content marketing and use it to its fullest potential, you’ll need to start creating white papers. These in-depth forms of content are powerful and can help turn prospects into customers. They’re not as straightforward as blog posts though. If you w
Sending Automated Emails: A Complete Guide for Beginners
What’s the first thing you do when you wake up? Check your email. What about the last thing you do before going to sleep? You probably check your email. The average person checks their email 15 times per day. If you’re a business trying to market to new and existing customers and you’re&n
7 Tips for Developing a Winning Digital Content Strategy
Your business's content is your number one asset for growing your company and getting noticed. Here are 7 tips for creating your digital content strategy.
New Beginnings: How to Revamp Your Brand
When you first started your company, you were thrilled by the amount of attention you got and the number of sales you made. You remember the days when your products were flying off the shelves, or when people would have to call you weeks in advance if they wanted to be able to book an appointment.&nb
The Customer Experience Management Mandate
Consumers want more than just products and services. They want good customer experiences. That’s why so many organizations, regardless of industry, are reorganizing and strategizing around the increased customer experience mandate. Make no mistake: Making experience your business is good for business. Conside
Why Social Media is an Absolute Must for Every Small Business
More than 3 out of 4 people in the U.S. use social media and there are considerable benefits of social media for business. Your ideal customers are in this group. You can find them on social media, get to know what they want, and let them know how you can help them. If your business is not […]