How the 2022 World Cup has highlighted the complexities of corporate activism
Mix and Match Studio/Shutterstock Nations and players, and even a number of French cities have criticised Fifa’s decision to award the 2022 men’s football World Cup hosting duties to Qatar. But when a company does the same, it can run the risk of being accused of “greenwashing” or even “wokewashing”
How businesses can collaboratively ‘walk the talk’ on social and economic challenges
A new approach to business regulation is needed to suit the current economic context and address pressing global issues. (Shutterstock) Businesses are facing increasing pressures to tackle social and environmental challenges like climate change, biodiversity loss and inequality. However, most businesses are fai
Building the most open and extensible platform for hybrid work
Flexible ways of working have become second nature for people everywhere, especially for the more than 8 million customers that use Google Workspace in their offices, homes, or on mobile devices.However, the rise of hybrid work has also demonstrated the importance of choice. People don’t want to be locked int
Introducing innovations in Google Workspace to help your organization thrive in hybrid work
For most organizations, the physical office is no longer the center of gravity for work. And as they look to establish a hybrid workplace that’s energized with ideas and a drive for succeeding together, many are finding that their legacy tools just aren’t meeting their needs. Today, Google Workspace is the
Why Patagonia’s purpose-driven business model is unlikely to spread
Patagonia has always sought to limit its environmental harm. Budrul Chukrut/SOPA Images/LightRocket via Getty Images Patagonia founder Yvon Chouinard, his wife, Malinda, and their two adult children no longer own the outdoor gear and apparel company. But based on my experience as a former executive who is now a
The future of work requires digital dexterity
While businesses can’t expect the unexpected, they can prepare for it. Events of the last few years have proven that circumstances can change at any time, with little warning. But flexible, dynamic culture and tools are one way that organizations can stay on course through unsteady waters. And one way to achi
Staying in sync: Effective collaboration strategies for distributed workforces
Workplace collaboration continues to evolve as hybrid work expands its footprint. While both “same-time” and “staggered-time” (or asynchronous) collaboration modes each have their place in the hybrid work environment, organizations and teams sometimes overuse one mode over another. That’s probably bec
Empowering everyday innovation to build a more adaptive business
Innovation is often associated with big wins: increasing a competitive advantage, developing a new product, or disrupting a category. But these outcomes are almost always enabled by advancements that occur on a smaller scale—in the ways organizations regularly carve out time for creative thinking, experiment
How organizations can rethink their approach to time management coaching
As business leaders evaluate their hybrid work models, employee productivity is top of mind. They’re trying to understand how to balance organizational needs for productivity with employee needs for autonomy, flexibility, and work/life balance. In my role as Google’s Productivity Advisor, I help organizatio
Corporations want to profit from the world’s problems – here’s how they can solve them instead
Shutterstock/seisler There’s a good chance that you would like to see COVID disappear for good. And you may also wish for an end to the war in Ukraine – or any other war for that matter. But would you feel the same way if you were the head of a big pharmaceutical corporation which has […]