How to Write a White Paper: A Step-by-Step Guide
If you’re looking to embrace content marketing and use it to its fullest potential, you’ll need to start creating white papers. These in-depth forms of content are powerful and can help turn prospects into customers. They’re not as straightforward as blog posts though. If you w
Sending Automated Emails: A Complete Guide for Beginners
What’s the first thing you do when you wake up? Check your email. What about the last thing you do before going to sleep? You probably check your email. The average person checks their email 15 times per day. If you’re a business trying to market to new and existing customers and you’re&n
Website Design and SEO: Why Your SEO Plan Needs to Come First
Too often, search engine optimization (SEO) is an afterthought during the website design process. Website design and SEO may go hand-in-hand, but other priorities, like site structure, copy, and creative elements, often take precedence. Many businesses don’t focus on SEO at all, either due to a lack of un
7 Tips for Developing a Winning Digital Content Strategy
Your business's content is your number one asset for growing your company and getting noticed. Here are 7 tips for creating your digital content strategy.