Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today. According to HubSpot’s 2018 State of Inbound report, 42% of marketers cited “proving the ROI of our marketing activities” as one of the biggest challenges they face within their compa
How to Market your business with Google Marketing Tools Use Google My Business (GMB) and claim free ad space for your business. Improve your website’s SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website’s videos on YouTube, the largest video community in the
Today we are introducing more powerful ways to manage access to your Analytics accounts: user groups inside Google Analytics, and enforceable user policies. The new Richer Google Analytics User Management features increase your ability to tightly manage who has access to your data, and amplify the impact of the
Measure your users in Google Analytics Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success. Today’s customers have incredibly high expectations for personalized and relevant experiences from brands. That’s why Google An
A Modern Love Story… A Data Mining Case Study for the 2018 Data Lover Google Analytics 360 can be used to collect and process a wealth of data, and there are many opportunities to make use of it. But some companies want to take advantage of the powerful data mining tools offered by the Google […]
Working together, Marketing and Measurement can uncover insights that will improve your marketing, your customer experiences, and ultimately your business. To reach that next relationship level, Marketing can’t just casually date Measurement when it’s convenient. They need a real commitment.
How to Make better Marketing Decisions? Marketing Decisions – It’s often said that marketing is both an art and a science. The science side is increasingly in the spotlight as companies use data to optimize the customer experience at every touchpoint. But, ensuring that insights surfaced from that data