What is Technical SEO and why is it important?
What Is Technical SEO? Technical SEO is the optimization of the technical foundation of a website for Google and other search engines. When you optimize your website a search engine can crawl and index your website faster and confidently deliver your pages as a result in a search query. Technical optimization i
Website Design and SEO: Why Your SEO Plan Needs to Come First
Too often, search engine optimization (SEO) is an afterthought during the website design process. Website design and SEO may go hand-in-hand, but other priorities, like site structure, copy, and creative elements, often take precedence. Many businesses don’t focus on SEO at all, either due to a lack of un
Website Design and SEO: Why Your SEO Plan Needs to Come First
Website Design and SEO: Why Your SEO Plan Needs to Come First Too often, search engine optimization (SEO) is an afterthought during the website design process. Website design and SEO may go hand-in-hand, but other priorities, like site structure, copy, and creative elements, often take precedence. Many business
Website Audit for Improved SEO and Conversions
What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase perfor
A Quick Primer on Google’s Search Engine Results Page (SERP)
The basics of SERP In simplified terms, a SERP (Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring t
Richer Google Analytics User Management
Today we are introducing more powerful ways to manage access to your Analytics accounts: user groups inside Google Analytics, and enforceable user policies. The new Richer Google Analytics User Management features increase your ability to tightly manage who has access to your data, and amplify the impact of the
SEO Cheat Sheet 2017 for an Optimized Business Page
Get Your Optimized Business Page Before the internet was more widely available, business’ relied on printed directories like the Yellow Pages and editorial ads in magazines to reach new customers. It was hard to stand out and even harder with a small budget. Now you can leverage your optimized business p
Fact or Fiction: The SEO Edition [Quiz]
The ever changing world of SEO Just when you thought you were up-to-date on the latest SEO best practices, an algorithm change or a new expert post has you questioning yourself. Sound familiar? It’s true, the world of SEO is spinning faster than ever, and for every new strategy, an old one becomes obsolet