When you first started your company, you were thrilled by the amount of attention you got and the number of sales you made.
You remember the days when your products were flying off the shelves, or when people would have to call you weeks in advance if they wanted to be able to book an appointment.
But now, things have changed.
You feel like your level of growth has seriously plateaued—or worse, outright declined. You’re in need of a brand revamp.
You’re losing customers and not bringing in any new ones. You haven’t gained a significant number of social media followers in months. When it comes to your profits, you’re inching closer and closer to the red.
You need to make a change right now, but you don’t want to have to start from zero.
Instead, it’s time for you to revamp your brand to remind people of just how amazing your company is and to garner some new attention in the process.
Read on to learn how to redefine your brand.
Revamping Your Brand: The First Step
The first thing you need to think about when you want to revamp your brand is why you started it in the first place.
The key here is to tell your brand’s story in an engaging and honest way that makes an emotional connection with your target market.
When you started your brand (especially if it was a long time ago or if you had to do it all on your own), you were likely in such a hurry to get the ball rolling that you rushed through the idea of brand definition. Think back to the early days.
What made staying up way past midnight so you could perfect your product or service worth it? When and how did you realize there was a need for what you had to offer? Why is what you do important to you, and what kind of a connection does your brand have to your life? Above all, how is your company going to directly improve the lives of others?
Then, rewrite your brand’s mission statement and history accordingly.
Make sure that you show passion, understanding for your target market, and don’t be afraid of having an opinion.
Updating Your Logo
Now that you’ve reconnected with your brand’s history and story, it’s time to update your logo to reflect these values.
This doesn’t mean that you have to completely scrap your logo (assuming you have one!) After all, you don’t want to risk losing the brand recognition you’ve worked so hard to build.
Instead, revamp your logo to make it a bit more modern and to better reflect your new and improved brand statement.
For example, could you keep the company colors or central image on your logo, but switch to a new font? Could you keep the logo design but add a motto/slogan? Could you get rid of that free clipart you used in the logo design, and hire a professional to hand draw you an image instead?
In some cases, your old logo may be so outdated and inconsistent with who you are as a company now that it’s truly better to completely redesign it.
This is a great way to garner attention on social media. You can share possible designs with your followers and have them vote on their favorite options. You could even hold a logo design contest to get plenty of wonderful potential logos free of charge.
Set up a countdown to unveil your new logo, and make sure you send out emails and postcards to let everyone know about the big change.
Rethink Your Social Media Strategy
Branding and social media go hand-in-hand—so chances are good that if you’ve neglected brand development, it’s also been a while since you took a second look at your social media strategy.
The way companies act on social media has evolved in astounding ways over the past few years.
Now, customers see social media as a part of customer service. They also want to be noticed and promoted by the brands they love. For example, if someone uploads a picture of them using your product to their Instagram page, they want you to comment on it, like it, and share it to your own account.
You should also make your social media posts shoppable so that customers can click on a product they want to buy or service they want to book and be directly sent to that page on your website.
And speaking of your company website, don’t forget that you’ll need to revamp that to reflect your improved branding, too.
Add more menu options, rethink the kinds of topics you blog about, update the photos on your homepage, and ensure that your website is mobile-friendly and loads quickly.
You Don’t Have to Revamp Your Brand on Your Own
Sure, rebooting your brand sounds like an awesome idea—and this post has helped you realize that it’s absolutely something you need to do.
But where are you going to find the time, let alone the technical expertise and industry knowledge, to revamp your brand the right way?
Don’t worry! You don’t have to do it on your own.
We can help.
At Radcrafters, we can help you with design, SEO and digital marketing services, sales, social media, and much more.
We’re especially proud of our growth mentoring service, which allows you to get expert advice about how to take your brand to the next level.
Ready to turn your brand into what you always envisioned it would be?
Reach out to us today to get started.