The rise of programs like Adobe InDesign has put the job of creating visuals into the hands of the public. Now it seems like anyone who has watched a couple of YouTube tutorials is able to make infographics for their blog post or website.
But just because you are able to do something yourself, doesn’t necessarily mean that it is the smart choice to make. After all, you could theoretically do nearly every business task on your own. However, doing so would take far more time or patience than you can afford.
Therefore, you need a little bit of help in order to make it a lot easier to get great infographics for your business. The best way to do this is to contact our professional graphic design team at Radcrafters. However, at the very least, you should read up on these infographic creation tips to help make sure that the infographics that you are publishing are actually going to help you achieve more likes, comments, and shares for your content.
Put the Information in a Clear Order
One of the worst things that an infographic can be is confusing. The entire point of an infographic is providing the audience with some insights into a certain topic. If the information is scattered in a confusing order, then it is going to fail to do this. That is why you need to make sure that you are creating your infographic in a way that the order of the information is very clear.
The easiest way to accomplish this is to stack chunks of information on top of one another in the order that they should read. This will make it impossible for people to mix up the information when trying to read the infographic.
If you are feeling particularly adventurous and the topic is something a bit more light-hearted, then you also have the option of putting the sections of information in small blurbs that are seemingly placed randomly throughout the infographic. This should not be used too often because it is easy for readers to put off just by looking at this type of infographic since it seems very disorganized.
But if you are going to use this whimsical style, then it is crucial that you also include a series of arrows or lines that clearly connect the information to one another in the order that they should be read. By doing so, you should be able to minimize the chance that any confusion will occur.
Keep the Text Light
An infographic is not the place to publish your new novella. It is the place to share some interesting facts regarding a specific topic in easily digestible blurbs. If someone sees that an infographic is too long, then they are much more likely to just skip it altogether. This is several hours of hard work that has just been wasted, which doesn’t do your business any favors.
If your infographic topic requires some more lengthy details, then you can always create a blog post to go along with it. This is always a good idea, regardless of how complex your infographic topic may be.
Generally speaking, it is best to make your infographic contain less than 250 words. This will help you get the most shares possible and significantly increase the amount of traffic coming to your site in order to take a look at your short and sweet infographic.
Stick to a Couple of Main Colors
Just like with the text used in the infographic, its color scheme should not be overly complex. By using too many colors in a single infographic it is going to result in it coming off as being distracting. The last thing that you want to do is take your audience’s attention away from the actual information included in the infographic since this renders it useless.
But if you want people to actually pay attention to insights within the graphic, then it is strongly recommended that you stick to using no more than two main colors throughout. This will help give it some contrast, which will immediately draw the attention of the audience without causing it to be overwhelming.
Finish Off With Sources and a CTA
If you go through the effort of creating a great infographic but then end it abruptly without any sort of closing statement, then you are leaving an opportunity on the table. Chances are that a lot of the people who read the infographic are not going to read the accompanying blog post. Therefore, the infographic should convince your audience to start looking at other content on your website on its own.
The best way to do this is to add some brief info at the bottom of the infographic that consists of a list of sources that you used and a well-written call-to-action (CTA). The reasoning behind providing sources to the information shared in your infographic is that it helps build authority.
When someone can see the sources you used, it makes them feel more confident about the information included in the infographic, which in turn makes them more likely to trust your company. Having your audience’s trust is essential.
You should also never forget to include a CTA because it is not only the gateway from your infographic to your company, it also shows your audience how the infographic relates to your business. For example, if you happened to create an infographic that listed the most popular virtual reality (VR) headsets, then you can finish off the infographic with a sentence that tells the audience to visit your website to check out your new VR headset.
By following these tips, it should help you to create infographics that start bringing in significant views. But if you don’t have the time or expertise to create your own infographics, then choose the much easier option, which is contacting Radcrafters to get our team of professionals to design an incredible infographic for you.