What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you
What information belongs in a Business Plan? Write an executive summary. Describe your company and business model. Analyze your market’s conditions. Explain your product and/or service. Outline all operations & management roles. Design a marketing & sales strategy. Detail a financial plan with business costs,
Creating buyer personas is a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. But once
15 Customer Experience Trends to Watch in 2018 The 2018 customer experience trend predictions to watch in include companies re-aligning with their brand promises, building customer-centric company cultures. They also predict that companies will focus on empathy and emotion in building positive experiences for customers
I ask you, who does not love Emojis!!!!??? Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without, indicating that
The basics of SERP In simplified terms, a SERP (Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers
How to Market your business with Google Marketing Tools Use Google My Business (GMB) and claim free ad space for your business. Improve your website’s SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website’s videos on YouTube, the largest
So many channels, so many people to reach, when is the best time to post on each? Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social
WordPress 4.9.5 is now available This is a security and maintenance release for all versions since WordPress 3.7. We strongly encourage you to update your sites immediately. WordPress versions 4.9.4 and earlier are affected by three security issues. As part of the core team’s ongoing
WordPress in March With a significant new milestone and some great improvements to WordPress as a platform, this month has been an important one for the project. Read on to find out more about what happened during the month of March. WordPress Now Powers 30%