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Insights, events and and shareable industry news

Update on Gzip Compression

Gzip is a software application used for file compression and decompression. Gzip is short for GNU zip; as the program was created as a free software replacement for the compression program used in early Unix systems. If your host isn’t providing automatic Gzip compression, here are a few plugin options that have been proven safe.

Social Icons Showing Up as Squares!

We’ve experienced social icons showing up as squares a few times and have pulled together several fixes should you run into this problem and are looking for a fix. Fixing your Social Icons Showing Up as Squares With WordPress, no two sites are the same so

Website Audit for Improved SEO and Conversions

What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you

How to Write a Business Plan: A Step-by-Step Guide

What information belongs in a Business Plan? Write an executive summary. Describe your company and business model. Analyze your market’s conditions. Explain your product and/or service. Outline all operations & management roles. Design a marketing & sales strategy. Detail a financial plan with business costs,

20 Questions to Ask When Creating Buyer Personas

Creating buyer personas is a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. But once

15 Customer Experience Trends to Watch in 2018

15 Customer Experience Trends to Watch in 2018 The 2018 customer experience trend predictions to watch in include companies re-aligning with their brand promises, building customer-centric company cultures. They also predict that companies will focus on empathy and emotion in building positive experiences for customers

17 Google Marketing Tools You Should Be Using

How to Market your business with Google Marketing Tools Use Google My Business (GMB) and claim free ad space for your business. Improve your website’s SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website’s videos on YouTube, the largest