How to Increase Word of Mouth for Your Company
Word of mouth!? In the competitive digital environment, a lot of companies are turning towards all sorts of fancy tech-based methodology in order to try and get a leg-up on the competition. However, one of the most effective tactics is word of mouth business and it is something that a lot of people tend to [&he
How to Make Infographics That Actually Get Results
The rise of programs like Adobe InDesign has put the job of creating visuals into the hands of the public. Now it seems like anyone who has watched a couple of YouTube tutorials is able to make infographics for their blog post or website. But just because you are able to do something yourself, doesn’t [&hel
Business Blogging Best Practices for 2020
Blogging is a major part of most businesses nowadays—and for good reason. Companies that blog regularly end up receiving 55 percent more visitors to their sites compared to companies that don’t. That means you are actively hurting your business if you haven’t set up your own blog. However, establish
How to Create the Perfect Logo in 2020
The perfect logo is a crucial part of any brand and having a bad one can make your company start off way behind the competition. That is why so many companies are willing to spend a lot of money in order to make sure that they get a professional logo design service that will create […]
What is Technical SEO and why is it important?
What Is Technical SEO? Technical SEO is the optimization of the technical foundation of a website for Google and other search engines. When you optimize your website a search engine can crawl and index your website faster and confidently deliver your pages as a result in a search query. Technical optimization i
Startup Branding: How New Business Owners Can Create a Powerful Brand
Your brand is the beating heart of your business but many startups only skim the surface of branding. When you don’t spend the necessary time and effort on this essential part of your development, it’ll be hard to get the results you’re looking for. Startup branding can make or brea
Understanding Your Marketing Competition When Creating a Branding Strategy
Why does marketing competition matter so much? Research shows that consumers need to see somewhere between five and seven physical impressions before they’ll remember a brand. That fact can motivate a business to invest in a branding strategy. Strategic branding can increase your company revenues by 23 p
How to Write a White Paper: A Step-by-Step Guide
If you’re looking to embrace content marketing and use it to its fullest potential, you’ll need to start creating white papers. These in-depth forms of content are powerful and can help turn prospects into customers. They’re not as straightforward as blog posts though. If you w
Sending Automated Emails: A Complete Guide for Beginners
What’s the first thing you do when you wake up? Check your email. What about the last thing you do before going to sleep? You probably check your email. The average person checks their email 15 times per day. If you’re a business trying to market to new and existing customers and you’re&n
Website Design and SEO: Why Your SEO Plan Needs to Come First
Too often, search engine optimization (SEO) is an afterthought during the website design process. Website design and SEO may go hand-in-hand, but other priorities, like site structure, copy, and creative elements, often take precedence. Many businesses don’t focus on SEO at all, either due to a lack of un