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Insights, events and and shareable industry news

What is Retargeting?

Retargeting, also called Remarketing, helps you re-engage users who have visited your website and left without making a purchase. You know when you’re shopping on Amazon, leave and head over to a news site to find the duvet cover you were just looking at? Ya, that’s retargeting.

WordPress 5.0 Beta

WordPress 5.0 Beta 2 is now available! This software is still in development, so we don’t recommend you run it on a production site. Consider setting up a test site to play with the new version.

Aces in Their Places – Staffing for Client Success

I feel strongly that happiness should be a guiding principal in the work we humans do. Whether it be our personal or professional lives, we should all strive to do what we love each day. I am committed to finding capable and passionate talent that will love what they are doing for our clients. I call the process “Aces in their places,” it’s my guiding principal in staffing for client success.

Building Diverse Design Teams To Drive Innovation

Why We Focus on Building Diverse Design Teams To Drive Innovation There has been a surge of conversations about the tech industry lacking diversity. Companies are therefore encountering barriers in innovation. Technology faces inequality as consequence of having limited perspective in the design and product

The Month in WordPress: April 2018

Gutenberg migration This past month saw a lot of preparation for upcoming events and releases across the WordPress project – our 15th anniversary, Gutenberg migration and the trusted authors program. Read on to find out more about these plans, and everything else that happened around

Update on Gzip Compression

Gzip is a software application used for file compression and decompression. Gzip is short for GNU zip; as the program was created as a free software replacement for the compression program used in early Unix systems. If your host isn’t providing automatic Gzip compression, here are a few plugin options that have been proven safe.

Social Icons Showing Up as Squares!

We’ve experienced social icons showing up as squares a few times and have pulled together several fixes should you run into this problem and are looking for a fix. Fixing your Social Icons Showing Up as Squares With WordPress, no two sites are the same so

Website Audit for Improved SEO and Conversions

What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you

How to Write a Business Plan: A Step-by-Step Guide

What information belongs in a Business Plan? Write an executive summary. Describe your company and business model. Analyze your market’s conditions. Explain your product and/or service. Outline all operations & management roles. Design a marketing & sales strategy. Detail a financial plan with business costs,

20 Questions to Ask When Creating Buyer Personas

Creating buyer personas is a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. But once