With regards to brand visibility, have you heard the old adage that it takes 5 to 7 attempts for people to remember your brand
A company’s brand is how it promotes itself. It includes a unique set of products, services, and personality that the world sees when it looks at your business.
Brand visibility is about more than just a name and logo. It includes anything that audiences associate with your product, including your messages, packaging, and philosophy.
How can you make brand awareness work for you? Let’s take a look.
Think about how you can provide out-of-this-world customer service that will get your customers talking. Did you custom-design a gift basket because a shopper couldn’t find what they wanted in your store? Did you deliver a product to a customer at home because you knew they needed it right away?
Get your best customers talking by encouraging them to refer friends. You may be able to offer regular discounts, free shipping, or more app space to folks who provide the right number of referrals.
2. Guest Blogging
Guest blogging is a great way to establish your business as an integral member of the market. Providing valuable, interesting content on sites other than your own will help you to build an engaged audience.
Use search engines to find popular keywords related to your industry. You can then look up your industry name and the words “guest blog post” to find sites that accept posts from other companies.
Check out any sites you might be considering. Be sure that you can offer a unique topic or a fresh take. Look at their comments sections and see if readers are commenting on and sharing posts.
If your blog provides concise and sought-after information, it won’t be long before potential customers begin visiting your site and learning about your brand.
If you can simplify complex data and present it in an easy-to-understand format, you will bring new clients to your site.
It is important not to present too much information in your infographic. Use a catchy headline and minimal text.
Present facts in simple charts or graphs, and be sure to leave your logo and website URL somewhere on the graphic.
4. Update Your Logo
Logo updates will give your brand a “fresh start” in the eyes of the public. You may want to change the shade of your color while staying in the same color family. It will help maintain a sense of consistency and is more of a refinement, continuing to portray the values of your brand.
Define the most recognizable elements of your logo and maintain them while making smaller changes. You may, for example, wish to maintain your color scheme while changing the font. You may even hire a professional artist to hand-draw an image.
Don’t change your logo often, as you want loyal customers to continue to recognize your brand. When it is time for a change, consider having a contest and letting your client base vote in order to increase engagement.
5. Update Your Social Media Strategy
On social media, it is critical that you make it easy for guests to click on any image using your product. Make sure your website uploads quickly, and that it is mobile-friendly.
You will need to like and comment on images of people using your product. Clients are looking for responses when they promote your brand.
6. Run Social Media Ads
Social media ads are effective because they will be tailored to those in your target demographic. You can, for example, specify the age, gender, location, interest, and device of the type of user you know will be interested.
Facebook ads can cost as little as five dollars a day, although more aggressive advertising will cost more. Twitter will allow you to pay for impressions rather than engagements. Consider your goals and budget before committing to a social advertising strategy.
7. Partner With Influencers
Once your influencers discuss your brand and content, you will be able to expand your reach and increase people’s awareness of your product.
Consider offering free admission to a museum, or host photoshoots with pictures that folks can share on social media. You will be reaching a whole new audience that will be able to click on your website and find out what you are about.
8. Community Involvement
Creating a good impression in communities goes beyond social media posts. Sponsor local sports teams, or offer free how-to seminars at local schools. You will quickly become known to folks as a dependable local business.
You may have had social media users view your site without purchasing anything. Remarketing ads are placed all across the web on sites your potential customers visit to increase brand visibility.
Folks who have shown interest in your product or service will be viewing it on favorite blogs or while they are shopping online. Remarketing will increase your conversion rate by giving prospective customers the impression that your brand is bigger than it actually is (yet!)
10. Use Social Media Listening
Social listening allows you to track, analyze, and respond to conversations about your brand and industry online. You can find out what your customers are honestly saying about your brand, as well as how they view your competitors.
Social media listening will enable you to respond right away to negative posts. It also helps you plan your budget around what matters to your clients.
Increasing Brand Visibility
Increasing brand visibility is about more than slogans and logos. The right strategy will bring loyal customers for years to come.
For more information on business development, read our blog today.