How to Create the Perfect Logo in 2020
The perfect logo is a crucial part of any brand and having a bad one can make your company start off way behind the competition. That is why so many companies are willing to spend a lot of money in order to make sure that they get a professional logo design service that will create […]
What is Technical SEO and why is it important?
What Is Technical SEO? Technical SEO is the optimization of the technical foundation of a website for Google and other search engines. When you optimize your website a search engine can crawl and index your website faster and confidently deliver your pages as a result in a search query. Technical optimization i
Startup Branding: How New Business Owners Can Create a Powerful Brand
Your brand is the beating heart of your business but many startups only skim the surface of branding. When you don’t spend the necessary time and effort on this essential part of your development, it’ll be hard to get the results you’re looking for. Startup branding can make or brea
Understanding Your Marketing Competition When Creating a Branding Strategy
Why does marketing competition matter so much? Research shows that consumers need to see somewhere between five and seven physical impressions before they’ll remember a brand. That fact can motivate a business to invest in a branding strategy. Strategic branding can increase your company revenues by 23 p
How to Write a White Paper: A Step-by-Step Guide
If you’re looking to embrace content marketing and use it to its fullest potential, you’ll need to start creating white papers. These in-depth forms of content are powerful and can help turn prospects into customers. They’re not as straightforward as blog posts though. If you w
Sending Automated Emails: A Complete Guide for Beginners
What’s the first thing you do when you wake up? Check your email. What about the last thing you do before going to sleep? You probably check your email. The average person checks their email 15 times per day. If you’re a business trying to market to new and existing customers and you’re&n
Website Design and SEO: Why Your SEO Plan Needs to Come First
Too often, search engine optimization (SEO) is an afterthought during the website design process. Website design and SEO may go hand-in-hand, but other priorities, like site structure, copy, and creative elements, often take precedence. Many businesses don’t focus on SEO at all, either due to a lack of un
7 Tips for Developing a Winning Digital Content Strategy
Your business's content is your number one asset for growing your company and getting noticed. Here are 7 tips for creating your digital content strategy.
10 Ways to Increase Brand Visibility
Brand awareness is essential for building trust and loyalty in your business. Learn how to increase brand visibility with these 10 tips.
Make Them Remember You: Using Brand Design to Your Advantage
Brand design includes your logo, but it's so much more than that. Click here to learn how to make an unforgettable impression with your brand identity.