Just when you thought you were up-to-date on the latest SEO best practices, an algorithm change or a new expert post has you questioning yourself. Sound familiar?
It’s true, the world of SEO is spinning faster than ever, and for every new strategy, an old one becomes obsolete. As inbound marketers, it’s our job to stay informed of these changes, while continuously questioning the status quo.
Today, successful inbound marketers turn their attention to a long overdue focus on high-quality content. Marketers and SEO agencies worldwide have halted their obsession with link building and keywords and re-prioritized for this specifically.
Is your team still focusing on keywords rather than topic clusters? How about meta descriptions – how has Google been treating them differently as of late? See how you and your team fare in the new world of search engine optimization by taking this 10-question quiz.