Corporate social responsibility disclosures are a double-edged sword, new research suggests
Hoping to win over customers, businesses from Amazon to Zoom have taken to touting their good deeds in corporate social responsibility reports. CSR reports let companies spotlight what they’ve done for workers, consumers, communities and the environment – essentially all their goals beyond simply making a p
Businesses are leveraging the UN Sustainable Development Goals to gain political influence
Businesses can freely use the SDG framework, logos and colours in their communications without any external validation, meaning they can misuse them without needing to take them seriously. (Shutterstock) At first glance, the United Nations’ Sustainable Development Goals (SDGs) appear to be a rallying cry for
The Ethical Use of AI in Creative Agencies: Balancing Innovation with Responsibility
As the use of artificial intelligence (AI) becomes more integrated into the operations of creative agencies, questions about ethical practices are increasingly raised. AI has transformed everything from content generation to visual design and project management, providing powerful tools like ChatGPT and text-to
More and more, business schools want to show they’re making a positive impact on society. But how should they measure it?
Business schools shape more than just business. iStock/Getty Images Plus Back in 1970, the economist Milton Friedman famously argued that businesses have a single responsibility: to increase profit. For decades, the so-called “Friedman doctrine” amounted to dogma in certain circles, including at many busine