There are a ton of reasons your business should have a blog. Not only do people trust info they read in blogs, but businesses with blogs also get upwards of 97% more inbound links than those who are not writing blogs.
Now that you know you need a blog for your business, you need to know how to make it interesting and effective. Writing blogs isn’t necessarily self-explanatory.
Here are 9 tips that will help you create better blogs with ease.
1. Writing Blogs for Yourself
This may seem counterintuitive, but it really isn’t. Even though you’re writing for others, writing for yourself first means that blogging never becomes a chore.
Ultimately, writing for yourself will make it more enjoyable for your audience. When you’re invested in your writing, it translates, and it makes your blog more relatable.
The last thing you want to do is get burnt out on blogging. When you put yourself at the center of your content-creation experience, you ensure that doesn’t happen.
2. Write What You Know
This ties directly to the above tip. Just like writing for yourself, writing about what you know benefits both you and your readers.
If you attempt to cover topics you haven’t the slightest clue about, it will make writing the blog a chore, and it will show in your writing. When you stick to something you have expertise in, it makes your job much easier.
3. Branch Out
While you should stick to the above advice and write about what you know, that doesn’t mean you should be boring. If you don’t know about much, educate yourself and write about something new!
If you continue to write about the same old things, you’ll find that you’re going to run short on content rather quickly. Your audience will also get bored. Apart from that, you’re going to have a bad time if you relegate yourself to the same old things.
Just remember, variety is the spice of life!
4. Keep it Relevant
There’s a fine line between branching out and getting too far off topic. After all, this is your business blog. If you’re running a tech blog, you’re probably not going to want to write about great wedding destinations.
That said, there are ways to keep your writing relevant while still exploring new angles. For example, a tech blog might not have room for a traditional article on wedding destinations, but you could write an article about high-tech wedding gifts.
Just try to strike a balance between staying on topic and keeping it fresh. It can be a tightrope, but when you find that sweet spot, it pays off.
5. Be Yourself
Imitation is the sincerest form of flattery, but it’s also a quick way to alienate your audience. When you attempt to copy the style or content of preexisting blogs, people notice.
Finding your voice can be challenging, but authenticity pays off. People can tell when you’re writing from an honest place. On a longer timeline, that individuality will also help set you apart from your competition.
6. Keep it Brief
Brevity is a great rule of thumb when it comes to blogging. People have a short attention span, and you should write with that in mind.
Speaking of which, you’re a person too, which means your attention span is probably not much longer than average. If you’re rambling on and on, writing blogs is going to get boring fast.
As a rule, figure out the most efficient and succinct way of saying what you need to. Your audience will thank you for it, and it will make your job easier.
7. Write Fun Headlines
Like many of the tips on this list, this benefits you and your audience both. When you create fun, interesting headlines, it catches people’s eye and sets your content apart from competitors.
It also gives you an opportunity to have a little fun while writing.
Apart from being the first thing people see, writing engaging headlines is a great personal exercise. Figuring out how to fit in all the relevant information while still keeping it fresh is an awesome writing challenge.
8. Break it Up
This goes hand in hand with brevity. Big blocks aren’t only no fun to look at, but they’re no fun to write.
There are several ways you can do this. Whether it’s with numbered or bulleted lists or just by shortening your paragraphs, breaking up your writing is a good call.
It will also teach you how to convey information more effectively. By resisting the urge to ramble, you seriously cut down the time it takes to write a blog, all while increasing its effectiveness in communicating your desired point.
9. Pace Yourself
In this case, pacing yourself means a few different for things.
For one, pace the release schedule of your blogs. On one hand, you want to have plenty of material and release new content with regularity. On the other hand, you don’t want to oversaturate your audience.
This also means to pace your writing. Strike a balance between taking your time and being efficient. Rushing through your writing is no good, but dragging on forever isn’t desirable either.
Finally, don’t expect overnight success. Readership will increase organically as long as you’re consistently putting out good content.
Practice some patience and the whole process will be far less stressful.
Writing Blogs Shouldn’t Be a Chore
At the end of the day, there’s no reason writing blogs should be a daunting task. if you follow these tips, your business’s blog will be both a breeze to write and a great read for your audience.
But writing good blogs is just one part of a successful online presence. Read on to learn about other ways to optimize your customer’s experience.