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September 26, 2022

Why Patagonia’s purpose-driven business model is unlikely to spread

Patagonia has always sought to limit its environmental harm. Budrul Chukrut/SOPA Images/LightRocket via Getty Images Patagonia founder Yvon Chouinard, his wife, Malinda, and their two adult children no longer own the outdoor gear and apparel company. But based on my experience as a former executive who is now a

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