With almost 30 million small businesses in the US, there is a serious need to leverage the benefits of marketing automation. Many businesses owners are driving themselves crazy trying to keep up with manually doing jobs, as a digital marketing agency in Long Beach we wanted to cover some of the benefits of marketing automation out of the gate.
When you learn the true benefits of marketing automation, you’ll never want to go back to manually doing tasks again. Continue reading this article to learn the advantages of automation.
The Benefits of Marketing Automation Explained
When you’re thinking about automation in your business, you might think it is a luxury. The thought of being able to have robots do your work for you doesn’t seem like real life, but when it comes to digital marketing, it is possible. Here are the benefits that should urge you to get started right away.
1. Refocus on Business Growth
When you’re the one writing all the blogs, taking care of sending promotional emails, following up with customers and more, it is easy to get off track. It is understandable that you want to have a hand in the important parts of your business. You want to make sure it is growing and successful in all areas.
The only problem is if you don’t have focus, your business growth is what often suffers. Instead of trying to do everything by yourself manually, you can use automation, and this will allow you to focus on working on your business vs. working in your business.
2. Automating = Consistency
Automation allows you to act consistently even if you’re not physically there. When you have automation set in place, you can schedule activities for times that you might not have made otherwise.
We all have the best intentions and want to make it to all our appointments on time, but when it comes to social media and other marketing tasks, it can get crazy.
Imagine being able to set up your campaign for the month in one day. You wouldn’t have to worry about your social media for the rest of the month.
3. Get the Reports You Need
Having reports that let you know what is going on is important and something that you’ll use regularly to benchmark and monitor the growth of your business. While it might take hours for you to compile the information on your own, one of the primary benefits of marketing automation is the ability to create, manage and export a report within a matter of minutes.
4. Nurture Leads
Nurturing and developing leads with automation is a very lucrative investment of your time and resources. When you can get back in front of your potential customers through email, it makes a world of difference.
Even if a customer likes your products or services, it might not be the right time for them. When you use email marketing, you’re able to build a relationship with your customers. You’ll build trust and continue to chip away at any objections they might have.
5. Market on Multiple Channels Easily
Marketing on multiple channels is almost a necessity if you want to make it online. If you try to post to your Twitter, Facebook, Instagram, LinkedIn, and any other platforms manually, some of them are likely to fall through the cracks.
When you automate your marketing and promotions with tools, you don’t have to worry about showing up on all of the platforms every day. You’ve already got your marketing set up, and you can focus on what’s important right now.
6. See What’s Working & What’s Not
When you have the reports and other information at your fingertips, it is easy to see what is working and what is not. When you use automation, you can test more things at once. Since you can test more things at once, you can get rid of the things that aren’t getting results and focus on things that are moving the needle.
7. The Benefits of Marketing Automation Make it Easier to A/B Test
Automation makes it easier to A/B split test. You can set up your test and send traffic to it to see which version of a webpage, ad or other element is performing best.
Keeping track of an A/B split test on your own would be near impossible. When you set it up using automated systems, you don’t have to think about it again until you check it.
8. Decrease Costs
If you’re paying someone to take care of tasks manually, this can cost a lot of money. Always a hot button when starting or growing a business is maximizing your capital, one of the primary benefits of marketing automation comes in the form of efficiency. When you automate tasks, you can save hundreds and even thousands of dollars you might spend paying a human to do the task.
When you automate a task using an automated system, you don’t have to worry about human error. Since you don’t have to worry about human error, you are able to rest easy knowing things will get done properly. Human error can cost a lot of money so decreasing human error alone can save you big money.
9. Easy to Up-Sell & Down-Sell
When a potential client comes to your website, you can set up different triggers where your site will either up-sell or down-sell for you. If you tried to go through the entire sales process on your own, it would be very time-consuming.
When you allow automation to up-sell and down-sell, you know the website is doing what it is supposed to do. It doesn’t need to be managed like a salesperson.
10. Gather & Store Customer Information
Having as much information as possible on your customers allows you to market to them more effectively. Gathering and storing information without an automated system can take hours and hours.
Depending on the system you’re storing your information in, you may even be able to link it directly to your email follow-up system. The more integration and automation you can set up in your business, the easier it will be to win in your business.
Boost Your Business Online
Now that you understand the benefits of marketing automation, you may be thinking about other things in your business you can improve. One of the things many people struggle with is being able to write content for their blogs. Check out our content creation services to take the weight off your shoulders.