WordPress 4.9.4 Maintenance Release
WordPress 4.9.4 maintenance release is now available. This release fixes a severe bug in 4.9.3, which will cause sites that support automatic background updates to fail to update automatically, and will require action from you (or your host) for it to be updated to 4.9.4. Four years ago with WordPress 3.7 “Ba
5 Customer-Centric Brands that Stand Out in Competitive Industries
HubSpot has defined customer-centric as “a way of doing business so that every team and department foster a positive customer experience, at every stage of the customer journey.” But despite this definition, customer-centric is one of those “you know it when you see it” sort of things. W
New ways to measure your users in Google Analytics
Measure your users in Google Analytics Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success. Today’s customers have incredibly high expectations for personalized and relevant experiences from brands. That’s why Google An
Audience Data Mining Case Study: PBS & LunaMetrics
A Modern Love Story… A Data Mining Case Study for the 2018 Data Lover Google Analytics 360 can be used to collect and process a wealth of data, and there are many opportunities to make use of it. But some companies want to take advantage of the powerful data mining tools offered by the Google […]
SEO Cheat Sheet 2017 for an Optimized Business Page
Get Your Optimized Business Page Before the internet was more widely available, business’ relied on printed directories like the Yellow Pages and editorial ads in magazines to reach new customers. It was hard to stand out and even harder with a small budget. Now you can leverage your optimized business p
Dagnabbit: Why We Love Marketers Who Curse
Why we love cursing Marketers… We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here’s one that I hope won’t lower your opinion of me:
5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
What is media outreach? What is it and more importantly, why should you care? The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right? Unfortunately, like most modern-day relationships
A Love Story for the Ages: Marketing Commits to Measurement
Working together, Marketing and Measurement can uncover insights that will improve your marketing, your customer experiences, and ultimately your business. To reach that next relationship level, Marketing can’t just casually date Measurement when it’s convenient. They need a real commitment.
13 Web Design Trends to Watch in 2017
The landscape of web design trends is constantly evolving. Check out this 13 Web Design Trends to Watch in 2017 from Hubspot. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue. With that
3 Ways to Better Support Marketing Decisions with Data
How to Make better Marketing Decisions? Marketing Decisions – It’s often said that marketing is both an art and a science. The science side is increasingly in the spotlight as companies use data to optimize the customer experience at every touchpoint. But, ensuring that insights surfaced from that data