Update on Gzip Compression
Gzip is a software application used for file compression and decompression. Gzip is short for GNU zip; as the program was created as a free software replacement for the compression program used in early Unix systems. If your host isn’t providing automatic Gzip compression, here are a few plugin options that h
Social Icons Showing Up as Squares!
We’ve experienced social icons showing up as squares a few times and have pulled together several fixes should you run into this problem and are looking for a fix. Fixing your Social Icons Showing Up as Squares With WordPress, no two sites are the same so there is no single solution for your social icons
Website Audit for Improved SEO and Conversions
What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase perfor
How to Write a Business Plan: A Step-by-Step Guide
What information belongs in a Business Plan? Write an executive summary. Describe your company and business model. Analyze your market’s conditions. Explain your product and/or service. Outline all operations & management roles. Design a marketing & sales strategy. Detail a financial plan with bus
20 Questions to Ask When Creating Buyer Personas
Creating buyer personas is a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. But once you sit down to craft your buyer perso
15 Customer Experience Trends to Watch in 2018
15 Customer Experience Trends to Watch in 2018 The 2018 customer experience trend predictions to watch in include companies re-aligning with their brand promises, building customer-centric company cultures. They also predict that companies will focus on empathy and emotion in building positive experiences for c
These Emojis Can Increase Click-Through Rates, According to New Data
I ask you, who does not love Emojis!!!!??? Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without, indicating that emojis can make your message more memora
A Quick Primer on Google’s Search Engine Results Page (SERP)
The basics of SERP In simplified terms, a SERP (Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring t
17 Google Marketing Tools You Should Be Using
How to Market your business with Google Marketing Tools Use Google My Business (GMB) and claim free ad space for your business. Improve your website’s SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website’s videos on YouTube, the largest video community in the
The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+
So many channels, so many people to reach, when is the best time to post on each? Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than […]