What is Retargeting?
Retargeting, also called Remarketing, helps you re-engage users who have visited your website and left without making a purchase. You know when you're shopping on Amazon, leave and head over to a news site to find the duvet cover you were just looking at? Ya, that's retargeting.
WordPress 5.0 Beta
WordPress 5.0 Beta 2 is now available! This software is still in development, so we don’t recommend you run it on a production site. Consider setting up a test site to play with the new version.
Aces in Their Places – Staffing for Client Success
I feel strongly that happiness should be a guiding principal in the work we humans do. Whether it be our personal or professional lives, we should all strive to do what we love each day. I am committed to finding capable and passionate talent that will love what they are doing for our clients. I call the proces
Building Diverse Design Teams To Drive Innovation
Why We Focus on Building Diverse Design Teams To Drive Innovation There has been a surge of conversations about the tech industry lacking diversity. Companies are therefore encountering barriers in innovation. Technology faces inequality as consequence of having limited perspective in the design and product dev
The Month in WordPress: April 2018
Gutenberg migration This past month saw a lot of preparation for upcoming events and releases across the WordPress project – our 15th anniversary, Gutenberg migration and the trusted authors program. Read on to find out more about these plans, and everything else that happened around the community in Apri
Update on Gzip Compression
Gzip is a software application used for file compression and decompression. Gzip is short for GNU zip; as the program was created as a free software replacement for the compression program used in early Unix systems. If your host isn’t providing automatic Gzip compression, here are a few plugin options that h
Social Icons Showing Up as Squares!
We’ve experienced social icons showing up as squares a few times and have pulled together several fixes should you run into this problem and are looking for a fix. Fixing your Social Icons Showing Up as Squares With WordPress, no two sites are the same so there is no single solution for your social icons
Website Audit for Improved SEO and Conversions
What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase perfor
How to Write a Business Plan: A Step-by-Step Guide
What information belongs in a Business Plan? Write an executive summary. Describe your company and business model. Analyze your market’s conditions. Explain your product and/or service. Outline all operations & management roles. Design a marketing & sales strategy. Detail a financial plan with bus
20 Questions to Ask When Creating Buyer Personas
Creating buyer personas is a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. But once you sit down to craft your buyer perso