Radcrafters Best Practice SEO Services. Keyword strategies to increase organic Google visibility and relevancy.
Best Practice SEO Process
We start by analyzing your website, the keywords you are interested as well as the keywords your competitors are targeting. We will use this data to launch an exploration for further keyword options. When we complete this fist step in best practice SEO process we will have a comprehensive list of keyword segments and opportunities to move forward with.
This step is the foundation for the rest website optimization process and will be the road map for the entire campaign. Keywords are assigned to the pages of your website then we can begin on-site optimization.
On-Site SEO Optimization
Provided your website is technologically healthy, we will begin the optimization process. From time to time we may need to fix error in functionality before we begin this step to be sure our optimizations have their desired impact. Then we optimize your pages via: titles, image alt tags, meta descriptions and meta keywords. We also validate Schema.org, images, videos, sitemaps, robots.txt and more.
Become a destination for valuable content that people are looking for. Taking what we’ve developed in the previous steps, we then work your page keywords we’ve previously assigned into that page’s copy. In addition to assigning the focus keyword to the page, we’re speaking to the reader in the terms they’re searching for and this will improve your search engine rankings for those terms. In this phase, we will also make sure that all on-page titles, such as H1s and H2s are optimized.
We ensure your internal linking architecture is maximized on your existing pages and we can assist you in creating a new page as part of a larger internal linking strategy. The Internal linking process ensures each link points to a page with the correct keyword in the anchor text making it easy for your site to be indexed and the search engine to know to deliver your page in a relevant search.
The final step in our best practice SEO process is our final review. We review the technical structure of your site discussions about new forms of search traffic development. Beginning of external link building which will be dependent on the goals of the marketing campaign.
Radcrafters SEO Services cover all aspects of your website optimization needs.
Analytics | Keyword Research | Strategy Development | Consulting | Competitive Research | Content Marketing | SEO copywriting | E-commerce SEO | Enterprise SEO | Local SEO | Back-end development | Front-end development | Design | Reporting
Pricing factors related to on-site work:
How well does your website communicate to humans and bots?
Is your website responsive and how fast does it load?
Do you have service/product pages for your targeted keyword phrases?
Do you have supporting pages for longtail keywords?
Do you have optimized title & header tags, meta description and body content?
Pricing factor related to off-site work:
How many quality backlinks & referring domains do you have?
Have you been penalized by Google?
Do you have a natural anchor text distribution?
Do you have links pointing to interior product / service pages?
Why SEO is so Important
Conversion Rate Optimization
- Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)
- The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015)
- The first position on Google search results on mobile has a 31.35% clickthrough rate. (Advanced Web Ranking, 2015)
- For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016)
- 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
- 30% of mobile searches are related to a location. (Google, 2016)
- 28% of searches for something nearby result in a purchase. (Google, 2016)
- Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
- 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)
- More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)
- 49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2015)
- 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)
- 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)
- 48% of consumers start mobile research with a search engine. (Smart Insights, 2016)
- 26% of consumers start mobile research with a branded app. (Smart Insights, 2016)
- Google gets over 100 billion searches a month. (Mashable, 2015)
- The average Google first page result contains 1,890 words. (Backlinko, 2016)
- 50% of search queries are four words or longer. (WordStream, 2016)
- 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017)
- 71% of B2B researchers start their research with a generic search. (Google, 2015)
- B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google, 2014)
- 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015)
- 40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms. (Ascend2, 2015)
- 19% of people use Siri at least daily. (HubSpot, 2015)
- 37% use Siri, 23% use Microsoft’s Cortana AI, and 19% use Amazon’s Alexa AI at least monthly. (HubSpot, 2015)
- 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land, 2016)
- 60% of smartphone users who use voice search have begun using it within the past year, with 41% of survey respondents having only begun to use voice search in the past six months. (Search Engine Land, 2015)
- 43% of mobile voice search users do so because they say it is quicker than going on a website or using an app. (Statista, 2015)
- 21% of mobile voice search users do so because they say they don’t like typing on their mobile. (Statista, 2015)