Why Do I Need To Optimize My Website?
Getting your website to rank in Google is a daunting task and even though there is an endless sea of information at your fingertips on Google, we understand that can make the learning curve even more steep if you’re starting from nothing. First thing you should know is that there are many factors that search engines like Google and Bing use to determine which sites should be delivered when your customer searches your product or service.
Your page analysis will give us insight into your page / website authority based on page performance, on page seo, social activity, backlink profile, broken links and other factors that contribute to the greater picture of the effectiveness of your website.
If you have not thought about optimizing your website or used any seo tools previously then it’s a good time to start. Our free SEO checker provides a detailed website audit and clear actionable recommendations to improve your online presence and rank better in search engine results.
What Happens After The SEO Audit Report
When we officially begin working on improving your website we use the SEO Audit Report as a starting point then dive deeper into analyzing your website, the keywords you are interested as well as the keywords your competitors are targeting. We will use this data to launch an exploration for further keyword options and competitive advantages we can create. When we complete this fist step we will have a comprehensive list of keyword segments and opportunities to propel your business forward.
This step is the foundation for your website optimization process and will be the road map for the entire campaign. The information in your SEO Audit Report is included in the plan, as well as keyword and competitive research findings. We will outline keyword assignments, h1 tags, image alt text structure, schema strategy and much more. We also perform a technical audit of your website. If your site is not working properly then we will fix those technical elements before moving on to on-site optimizations.
On-Site SEO Optimization
With the technical functionality of your website dialed in we begin the optimization process. We use the foundation and strategy that was developed during our initial analysis and road map development to guide the on site optimization process. We apply the information to pages via: titles, image alt tags, meta descriptions, meta keywords, schema, sitemaps, robots.txt and much more. The goal is to improve your site’s authority to both searcher and search engine.
Become a destination for valuable content that people are looking for. Taking what we’ve developed in the previous steps, we then work your page keywords naturally into page copy. In addition to assigning the focus keyword to the page, we’re speaking to the reader in the terms they’re searching for and this will improve your search engine rankings for those terms. In this phase, we will also make sure that all on-page titles, such as H1s and H2s are optimized.
We ensure your internal linking architecture is maximized on your existing pages and we can assist you in creating a new page as part of a larger internal linking strategy. The Internal linking process ensures each link points to a page with the correct keyword in the anchor text making it easy for your site to be indexed and the search engine to know to deliver your page in a relevant search.
The final step in our best practice SEO process is our final review. We review the technical structure of your site discussions about new forms of search traffic development. Beginning of external link building which will be dependent on the goals of the marketing campaign.