AMP Design

Accelerated Mobile Pages

Radcrafters AMP design Accelerated Mobile Pages

What is AMP?

AMP stands for Accelerated Mobile Pages. AMP Design leverages AMP HTML to speed up the rendering process of a page, decreasing load times and as a result, making AMP pages load much faster than their standard HTML counterpart. According to Google’s own Gary Illyes, the median load time for AMP pages is 1 second, which is 4 times faster than the average standard HTML page.

What are the benefits of AMP?
  • Pages built using AMP HTML will load faster, creating a better user experience.
  • Mobile rankings will increase due to faster load speeds and help to boost your Google ranking as Google gives preference to mobile-friendly websites.
  • Reduced load on your servers since Google serves AMP pages from its cache.
  • An opportunity to be featured in Google’s AMP carousel (for relevant pages).
  • A recent piece of research investigating the impact of AMP for product pages on e-commerce sites has shown significant increases in conversion rates and a decrease in bounce rates.

What are the disadvantages of AMP?
  • Because Google serves a cached version of AMP design pages they won’t track visits from users unless you make some configurations to Google Analytics and apply a separate tracking code to your AMP pages. However, this can be remedied by using Google Tag Manager.
  • Depending on your approach, developing pages in AMP can create additional work, as the same page may need to be built both for desktop and AMP. If you choose to only use AMP versions of pages, effort may be required to replace existing pages.
  • Because AMP focuses on keeping load speeds fast, the HTML is stripped down, meaning that certain designs built using standard HTML are not possible in AMP and there can be differences between the desktop and mobile versions of a page.

Is AMP right for my website?

Whether or not you should use AMP depends on the type of website you need. Because AMP is a stripped-down form of standard HTML, many functions cannot be implemented in AMP. This means certain types of pages cannot be built, particularly if they contain large amounts of javascript, such as a page containing an interactive map or products that can be rotated manually.

AMP is most useful for news articles and blog posts as these are typically fairly light on javascript and can feature in Google’s AMP carousel. If you’re curious about AMP pages and whether it’s right for you, reach out and we’ll be happy to talk you through what is right for your business.

Want to discuss your project?

Is AMP right for you, maybe WordPress is better suited to engaging your customer, or just maybe you need a Shopify shop to sell your rad goods. Whatever you need, reach out and we’ll help you find the right solution for your business.